• Grant Schultz standing on a bridge that spans the freeway

    Getting Carpoolers Through

    Grant Schultz and his students logged thousands of freeway miles to find out what percentage of cars used the HOV lane illegally during heavy traffic. 

    Make your guess and see how close you got.

    Read more.

The key to return customers: Fishing for compliments

A BYU business professor found that soliciting positive, open-ended feedback leads to repeat customers and loyalty.

Read how she's turning the whole system of customer feedback surveys on its head.

an illustration of a man walking through a forest

Lewis, Tolkien, and the "Return of the King"

"There is a story line to this world’s history. It is an epic tale. It involves a true King who is hidden from the world’s sight for a time."

Find inspiration from Elder Larry Y. Wilson's commentary on The Chronicles of Narnia and The Lord of the Rings.